Published: Jun 8, 2023

National Road Safety Week 2023 shines a light on road safety

Each year, NSW joins other jurisdictions across the country to raise awareness of the importance of road safety during National Road Safety Week.

Collage of people undertaking NRSW activities throughout the regions.

National Road Safety Week is an initiative of the Safer Australian Roads and Highways (SARAH) Group launched by Peter Frazer OAM, following the tragic loss of his daughter Sarah at a road crash in Sydney’s south in 2012. Road users are encouraged to take a pledge and drive so that everyone arrives home safe. 

In 2022, 291 people were killed in crashes on NSW roads, and 1187 nationwide. On average, deaths on NSW country roads make up 67 per cent of the state road toll. 

Transport for NSW, local councils, and road safety partners across NSW worked together this year to raise awareness of the important initiative online and in person. Landmarks across the state lit up in yellow to commemorate the week. 

North region activities

Local councils and teams across the North region held morning teas to promote and take a pledge for National Road Safety Week. There were talks aimed towards various road user groups including bus safety and older road user safety. A yellow ribbon commemorative garden in Port Stephens, and discussions with Steve “Gumnuts” O’Brien on the importance of road safety were just some highlights. The City Hall Clock Tower in Newcastle was also lit yellow to commemorate the week.

“I thoroughly enjoyed working on National Road Safety Week this year for North Region and learning about all the unique and creative ways the regions chose to celebrate. It was a memorable and rewarding experience, and I look forward to an even bigger and better National Road Safety Week in 2024!” - Priscilla Page, Associate Community & Safety Partner, Hunter/Central Coast – North Region 

West region activities 

Local councils and Transport for NSW teams across the West region provided yellow ribbons, customised email signatures, and vehicle stickers for staff, and promoted the event across social media.  Forbes Town Hall, the Henry Parkes Statue and War Memorial in Parkes were all lit yellow to raise awareness of the initiative. 

Mid-Western Regional Council hosted a series of road safety story time events for families at Mudgee, Kandos and Gulong Libraries, while Blue Mountains City Council promoted awareness of the week and distributed yellow ribbons from council offices.  

Orange City Council partnered with other organisations that value road safety – Essential Energy and Live Better. Council shared Be Safe. Be Seen materials with Essential Energy, with their 2000-strong vehicle fleet. They also shared toolbox talks and workshops. Council worked with Live Better to improve their disability school bus services and workshops to the wider workforce. 

South region activities 

South region teams and local councils held community events and market stalls to sign pledges, wear ribbons, and encourage road safety discussions. Various landmarks across the south were lit up yellow throughout the week including the Wollongong Lighthouse, Kiama Lighthouse, Big Merino in Goulburn, HMAS submarine in Holbrook, and Shellharbour Council chambers. Local events, including market stalls in Wollongong, Shellharbour and Goulburn were held to encourage the community to sign the pledge to drive so others survive. 

“A key highlight was in relation to the Coffee with a Cop event in Yass - The highlight for all involved was meeting a young gentleman who saw the event on the NSW Road Safety Facebook page. He was a survivor of a fatal crash that occurred last year. He specifically wanted to meet and express his gratitude to the police that attended the crash scene. He truly believes the immediate attendance at the crash site by the police and emergency services saved his life and it was a moving, meaningful interaction for all in attendance.” - Emma Pietruska, Community Partnerships – South East Coast 

Greater Sydney activities 

Greater Sydney teams and local councils held library story times, learner driver workshops, council depot team leader sessions, an e-bike education session, child restraint checking and fitting events and National Walk Safely to School Day initiatives.

The CommBank Stadium and PHIVE in Parramatta, Grand Concourse and clock in Central Station, Macquarie Mall in Liverpool, and Town Hall were all lit up in yellow throughout the week. Other promotional channels were also used to raise awareness, including a giant yellow ribbon, animation stories, flags, billboards, electric banner ads, educational material, and a local radio station broadcast message.

 

We would like to thank every single person who was involved in promoting National Road Safety Week 2023. There were so many creative and engaging activities implemented which made such a big impact this year.  

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